Top Games is running an epic-style Super Bowl spot for its mobile game Evony, starring Aaron Eckhart, Jeffrey Dean Morgan and Chinese actrress Fan Bingbing as George Washington, King Arthur and Empress Wu Zetian respectively.
The campaign, by Butler, Shine, Stern & Partners, kicks off with a two-minute online film, seen here, depicting how the heroes from different eras come together on the battlefield. The culminating battle is featured in a 30-second ad that will be seen during the third quarter of the Super Bowl, and 11 additional ads that will air later in the year, where the story line expands, and alliances are forged and broken.
The campaign was shot and directed by Henry Hobson of Furlined in locations from New Zealand to Romania. "Being given the opportunity to pit historical figures against each other in a vast world is a hugely exhilarating and creatively rewarding experience," said Hobson in a statement. "The world allowed me to shine a cinematic lens on both character and location, from battlefields to birthplaces, mountain tops to medieval villages."