Qualcomm is Fine With You Checking Your Phone During Its Commercials
McCann's First Work for Mobile Tech Brand Acknowledges the Unspeakable
Editor's Pick
A new campaign from Qualcomm acknowledges the ad industry's elephant in the room: many people are now busy checking their smartphones rather than watching commercials on TV.
The first work for the mobile technology brand by McCann New York consists of two spots that tell the viewer just that -- they can put anything on the screen, like a Bavarian dance, seen here, or an eccentric father-and-son beatboxing routine, because you're checking your phone instead. However, that's OK, says the text on screen, because Qualcomm makes the technology in your smartphone.
Lance Acord at Park Pictures directed the spots, which are both hilarious and clever -- the idea reminds us somewhat of Geico's "Unskippable" campaign.
Credits
- Date
- Jun 26, 2017
- Brand :
- Qualcomm
- Client :
- Qualcomm
- Agency :
- McCann-New York
- Co-Chief Creative Officer :
- Sean Bryan
- Co-Chief Creative Officer :
- Tom Murphy
- Global Executive Creative Director :
- Bill Wright
- Creative Director :
- Vince Lim
- Group Creative Director :
- Josh Grossberg
- Copywriter :
- Nathan Dills
- Chief Production Officer :
- Nathy Aviram
- Senior Integrated Producer :
- Alexis Mead
- Senior Project Manager :
- Ethel Jones
- Co-Head of Account Management :
- Neil Frauenglass
- Account Supervisor :
- Emma Goode
- Assistant Account Executive :
- Alex Thompson
- Group Director, Strategy :
- Eldad Heilweil
- Director, Strategy :
- Danielle Noto
- Strategist :
- Chris Cooper
- Senior Vice President, Global Marketing :
- Dan Novak
- Vice President, Global Brand Marketing :
- Susan Lansig
- Senior Director, Global Brand :
- Liya Sharif
- Senior Director, Global Brand :
- Kevin Wakefield
- Manager of Corporate Brand :
- Tami Dunnam
- Production Company :
- Park Pictures
- Director :
- Lance Acord
- Executive Producer :
- Jackie Kelman Bisbee
- Executive Producer :
- Justin Pollock
- Head of Production :
- Anne Bobroff
- Producer :
- Michaela Johnson
- Edit :
- Exile
- Editor :
- Matt Murphy
- Producer :
- Evyn Bruce
- North America Chief Creative Office :
- Eric Silver
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