For dubstep band Bay Beat Collective, JWT Mumbai takes the idea of "fans for life" to a completely different -- and much more intimate -- level. "The Genomusic Project" is a Facebook app that asks fans to answer a simple question. Eight of those fans will be chosen, and sent a DNA collection kit. Those samples will then be sent to a genetic lab, and the ensuing DNA profiles will be converted into a MIDI sample, which will then be used to make a track for the band. Eight tracks will create the album.