Bay Beat Collective : The Genomusic Project

Music from your DNA.

Published On
Feb 19, 2013

Editor's Pick

For dubstep band Bay Beat Collective, JWT Mumbai takes the idea of "fans for life" to a completely different -- and much more intimate -- level. "The Genomusic Project" is a Facebook app that asks fans to answer a simple question. Eight of those fans will be chosen, and sent a DNA collection kit. Those samples will then be sent to a genetic lab, and the ensuing DNA profiles will be converted into a MIDI sample, which will then be used to make a track for the band. Eight tracks will create the album.

Credits

Date
Feb 19, 2013
Agency:
JWT-Mumbai
Chief Creative Officer:
Bobby Pawar
National Creative Director:
Tista Sen
Senior Creative Director:
Prajato Guha Thakurta
Senior Creative Director:
Sachin Kamble
Copywriter:
Prajato Guha Thakurta
Art Director:
Sachin Kamble
Art Director:
Mayur Mengle
Production Company:
Joker Films
Digital Agency:
Runtime Solutions
Brand:
Bay Beat Collective
Client:
Bay Beat Collective

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Project Type