Did the BBC really get Benedict Cumberbatch, Idris Elba, Martin Freeman and Gillian Anderson to make a one-minute ad together? The answer is no, but this trailer for BBC crime dramas makes it look as though they did.
The film cleverly pieces together existing footage and audio to create a story in which Cumberbatch and Watson (Sherlock and Dr. Watson), Elba (Luther) and Anderson (DCI Stella Gibson in The Fall) all appear to be meeting up at a derelict warehouse to solve a treacherous crime. It's not just a mash-up, but purports to be a real-story, which ends suitably on a cliffhanger.
MPC is responsible for this feat of post-production, while RKCR/Y&R is the creative agency behind it. Alison Hoad, vice chairman at RKCR/Y&R, said in a statement: "Who wouldn't want to see Sherlock, Watson, Luther and Stella Gibson investigating a crime together? Bringing them together shows the extraordinary scale and depth of BBC drama."