Pharrell Williams, Elton John and One Direction ... Uh, Together at Last?

All-Star Cover of the Beach Boys' 'God Only Knows' Promotes BBC Music Brand

Published On
Oct 08, 2014

Editor's Pick

Pharrell Williams, One Direction, Brian Wilson and Elton John are among the 27 music stars who appear in an epic film from the BBC, designed to promote its new BBC Music brand. Each famous face performs a line from the Beach Boys' "God Only Knows," reprising the style of the BBC's much-lauded 1997 recording of Lou Reed's "Perfect Day," which united stars like Bono, David Bowie and Billy Joel. As with "Perfect Day," the choice of artists is designed to appeal across genres, with singers including Dave Grohl of the Foo Fighters appearing alongside Stevie Wonder and Coldplay's Chris Martin.The song is performed to the accompaniment of the BBC Concert Orchestra and a youth choir, and ends with the tagline "For the love of music."

Created by agency Karmarama and production company Red Bee Media, the three-minute film marks the official launch of the BBC Music brand, which will involve new programming, partnerships and music initiatives. It broke last night, playing out across BBC TV channels and radio stations at 8 p.m. U.K. time. The recording of "God Only Knows" will also be released as a single in aid of the BBC's Children in Need fundraiser.

Credits

Date
Oct 08, 2014
Agency:
Karmarama
Brand:
BBC Music
Client:
BBC Music
Executive Creative Director:
Sam Walker
Executive Creative Director:
Joe De Souza
Creative Planner:
Dan Hill
Music Producer:
Ethan Johns
Music Producer:
Ken Nelson
Music Arrangement:
Ethan Johns
Director:
Francois Rousselet
Director Representation:
Riff Raff Films
Production Company:
Red Bee Media
Producer:
Joanna Yeldham
Director, Photography:
Ed Wild
Director, Photography:
Denzil Armour-Brown
Director, Photography:
Philipp Blaubach
Director, Photography:
Richard Mott
Director, Photography:
Michael Pescasio
Art Director:
Morgan Kennedy
Art Director:
Sarah Kane
Art Director:
Melissa Broker
Styling:
Grace Snell
Editor:
Amanda James
Editor:
Final Cut
Post Production Supervisor:
Hugo Guerra
Post Production Supervisor:
The Mill
Grade:
Mick Vincent
Sound Design:
Munzie, Grand Central

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