A cosmic epiphany brings a mother and son together in this surreal Christmas film

Sam Brown directs emotive spot promoting BBC One's holiday programming

Published On
Dec 04, 2018

Editor's Pick

The BBC has thrown itself into the ring with U.K. retailers in the heartwarming Christmas ad stakes this year. 

The broadcaster is trailing its holiday programming this month with a stirring but surreal two-minute spot titled "Wonderland," with a message about families coming together at Christmastime. Created in-house by BBC Creative, and directed by Sam Brown at Rogue, it tells  the story of a frazzled working mother and her teenage son, who just wants to spend some time with her at the town Christmas tree lighting.

She's so busy getting everyone ready for work and school that she doesn't notice his attempts to speak to her one morning. He actually has to text her to get through, but she still can't promise she'll be there. Later, however, the pair have some kind of cosmic epiphany while she's on her computer at work and he's at a seaside amusement arcade-- the action freezes for a second as the mother realizes the importance of spending time together, and she runs to join him for a special afternoon.

It's a lovely portrayal of a mother-son relationship --perhaps the counterpoint to the Boots' Christmas ad about a teenage daughter and her mother--and if that doesn't get to you, the soundtrack, "Lost in You" by Emmy the Great, probably will. 

Kerry Moss, BBC Portfolio Head of Marketing, says the film "celebrates the channel’s role in bringing people together. It draws on the insight that at Christmas, time appears almost to stand still, enabling us to escape the distractions of everyday life to be with those to whom we’re closest.”

 

Credits

Date
Dec 04, 2018
Agency:
BBC Creative
Client:
BBC One
Director:
Justin Bairamian
Executive Creative Director:
Laurent Simon
Creative:
Edward Usher
Creative:
Xander Hart
Producer:
Rachel Roberts
Head of Production:
James Wood
Head of Planning:
Michael Lean
Planner:
Rosanagh Ker
Project Manager:
Phoebe Bibbings
Production Manager:
Jessica Greshoff
Chief Customer Officer:
Kerris Bright
Acting Director of Marketing, Content:
Kerry Moss
Marketing Manager:
Claire McDonald
Marketing Manager:
Himesh Dusara
Marketing Executive:
Alice Gleeson
Production Company:
Rogue Films
Director:
Sam Brown
Producer:
Nell Jordan
Executive Producer:
Charlie Crompton
Director of Photography:
Tom Townend
Production Designer:
Drogo Michie
Production Manager:
Hannah Cooney
Casting Director:
Emma Stafford
Casting Director:
Sasha Robertson
Editor:
Paul Watts
Post Production:
The Quarry
Post Production:
The Mill
Post Supervisor:
Gary Driver
Post Supervisor:
Phil Maddock
2D Lead:
Gary Driver
3D Lead:
Phil Maddock
Post Producer:
Colin Oaten
Post Producer:
Ian Berry
Colorist:
Seamus O’Kane
Sound Design:
Anthony Moore
Sound Design:
Mark Hills
Original Music:
Emmy The Great “Lost in You”
Performed by:
Emmy the Great
Performed by:
Alex Baranowski
Performed by:
The London Metropolitan Orchestra
Arrangement By:
Alex Baranowski

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