The BBC has thrown itself into the ring with U.K. retailers in the heartwarming Christmas ad stakes this year.
The broadcaster is trailing its holiday programming this month with a stirring but surreal two-minute spot titled "Wonderland," with a message about families coming together at Christmastime. Created in-house by BBC Creative, and directed by Sam Brown at Rogue, it tells the story of a frazzled working mother and her teenage son, who just wants to spend some time with her at the town Christmas tree lighting.
She's so busy getting everyone ready for work and school that she doesn't notice his attempts to speak to her one morning. He actually has to text her to get through, but she still can't promise she'll be there. Later, however, the pair have some kind of cosmic epiphany while she's on her computer at work and he's at a seaside amusement arcade-- the action freezes for a second as the mother realizes the importance of spending time together, and she runs to join him for a special afternoon.
It's a lovely portrayal of a mother-son relationship --perhaps the counterpoint to the Boots' Christmas ad about a teenage daughter and her mother--and if that doesn't get to you, the soundtrack, "Lost in You" by Emmy the Great, probably will.
Kerry Moss, BBC Portfolio Head of Marketing, says the film "celebrates the channel’s role in bringing people together. It draws on the insight that at Christmas, time appears almost to stand still, enabling us to escape the distractions of everyday life to be with those to whom we’re closest.”