Flip your phone to watch this BBC Sounds ad two ways
Film by Pulse's Colin Read allows viewer to switch between the two
Editor's Pick
A clever new film from BBC Sounds, the BBC's podcast platform, presents viewers with two different versions of the same film if they flip their phone between horizontal and vertical views.
BBC Creative created Flip Your Vibe to promote two new Radio One streams, "Dance" and "Relax," on BBC Sounds, inviting viewers to "flip your phone to flip your vibe" and experience the contrasting styles of the streams in one seamless linked story.
Pulse's Colin Read directed the film, choreographing two different films, one set in New York and one in London, and casting twin sisters to play the two protagonists, who in the story are separated by the pandemic but brought together through music and dance.
As well as the linked choreography, each set contains details that connect the films in subtle ways, and the VFX team worked two find two identical routes with equal dimensions and features, in two different streets where the dance takes place. Contrasting color schemes help differentiate the stories. The film is running on platforms including Instagram.
"I loved playing with the 'flipping' concept," said Read in a statement. "There have been some great “choose your own adventure”-style films before, but the fresh concept of this technology, allowing you to 'flip' from portrait to landscape, from one film to another, was exciting. It certainly wasn’t an easy brief; we had to think in two different aspect ratios, while trying to make those very different frames somehow cut together seamlessly at any given moment, without the viewer ever getting lost despite jumping between two different sets and dances!"
Credits
- Date
- Aug 23, 2021
- Client :
- BBC Sounds
- Agency :
- BBC Creative
- Production Company :
- Pulse Films
- MD/Executive Producer :
- James Sorton
- Director :
- Colin Read
- Producer :
- Connor Hollman
- Production Manager :
- Tom Nutting
- Production Assistant :
- Harriet Salmon
- DOP :
- Harry Wheeler
- Production Designer :
- Ashling Johnson
- Director :
- Justin Bairiaman
- ECD :
- Helen Rhodes
- Head of Production :
- James Wood
- Creative Director :
- Kit Dayaram
- Senior Creative :
- Emma Brooke
- Senior Creative :
- Hannah White
- Producer :
- Harriet McHugh
- Production Manager :
- Daniel Robinson
- Production Coordinator :
- Alice Humphries
- Project Manager :
- Phoebe Bibbings
- Planner :
- Leo Simonsmith
- Radio Creative :
- Kate Dinsdale
- Senior Designer :
- Johnny Ace
- Designer :
- Amy Fullalove
- Designer :
- Chloe Brooks
- Designer :
- Matt Henry
- Traffic Manager :
- Rachael Hinge
- Music Supervisor :
- Debbie Rogerson
- Music :
- Summer 91” by Noizu
- Head of Marketing :
- Max Buckland
- Marketing Manager :
- Leah Hennessy-Williams
- Marketing Executive :
- Erin Golding
- Media Portfolio Lead :
- Andrea Taylor
- Campaign Planner :
- David Wheadon
- Service Company :
- B2Y Production
- Service Producer :
- Ivan Ivanov
- Post Production :
- Absolute Post
- VFX Lead :
- Phil Oldham
- Producer :
- Kirsty Ratcliffe
- Colorist :
- Matt Turner
- Sound :
- 750 MPH
- Supervising Sound Designer :
- Sam Ashwell
- Sound Designer :
- Michalis Anthis
- Audio Producer :
- Kirsten Troy
- Tech :
- Powster
- Creative Development :
- Salomé Lambermont
- User Experience :
- Rob Baughan
- Project Management :
- Miles Purnell
- Technical Leadership :
- Jakub Dziwoki
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