A clever new film from BBC Sounds, the BBC's podcast platform, presents viewers with two different versions of the same film if they flip their phone between horizontal and vertical views.
BBC Creative created Flip Your Vibe to promote two new Radio One streams, "Dance" and "Relax," on BBC Sounds, inviting viewers to "flip your phone to flip your vibe" and experience the contrasting styles of the streams in one seamless linked story.
Pulse's Colin Read directed the film, choreographing two different films, one set in New York and one in London, and casting twin sisters to play the two protagonists, who in the story are separated by the pandemic but brought together through music and dance.
As well as the linked choreography, each set contains details that connect the films in subtle ways, and the VFX team worked two find two identical routes with equal dimensions and features, in two different streets where the dance takes place. Contrasting color schemes help differentiate the stories. The film is running on platforms including Instagram.
"I loved playing with the 'flipping' concept," said Read in a statement. "There have been some great “choose your own adventure”-style films before, but the fresh concept of this technology, allowing you to 'flip' from portrait to landscape, from one film to another, was exciting. It certainly wasn’t an easy brief; we had to think in two different aspect ratios, while trying to make those very different frames somehow cut together seamlessly at any given moment, without the viewer ever getting lost despite jumping between two different sets and dances!"