Flip your phone to watch this BBC Sounds ad two ways

Film by Pulse's Colin Read allows viewer to switch between the two

Published On
Aug 23, 2021

Editor's Pick

A clever new film from BBC Sounds, the BBC's podcast platform, presents viewers with two different versions of the same film if they flip their phone between horizontal and vertical views. 

BBC Creative created Flip Your Vibe to promote two new Radio One streams, "Dance" and "Relax," on BBC Sounds, inviting viewers to "flip your phone to flip your vibe" and experience the contrasting styles of the streams in one seamless linked story. 

Pulse's Colin Read directed the film, choreographing two different films, one set in New York and one in London, and casting twin sisters to play the two protagonists, who in the story are separated by the pandemic but brought together through music and dance.

As well as the linked choreography, each set contains details that connect the films in subtle ways, and the VFX team worked two find two identical routes with equal dimensions and features, in two different streets where the dance takes place. Contrasting color schemes help differentiate the stories. The film is running on platforms including Instagram. 

"I loved playing with the 'flipping' concept," said Read in a statement. "There have been some great “choose your own adventure”-style films before, but the fresh concept of this technology, allowing you to 'flip' from portrait to landscape, from one film to another, was exciting. It certainly wasn’t an easy brief; we had to think in two different aspect ratios, while trying to make those very different frames somehow cut together seamlessly at any given moment, without the viewer ever getting lost despite jumping between two different sets and dances!"



Aug 23, 2021
Client :
BBC Sounds
Agency :
BBC Creative
Production Company :
Pulse Films
MD/Executive Producer :
James Sorton
Director :
Colin Read
Producer :
Connor Hollman
Production Manager :
Tom Nutting
Production Assistant :
Harriet Salmon
Harry Wheeler
Production Designer :
Ashling Johnson
Director :
Justin Bairiaman
Helen Rhodes
Head of Production :
James Wood
Creative Director :
Kit Dayaram
Senior Creative :
Emma Brooke
Senior Creative :
Hannah White
Producer :
Harriet McHugh
Production Manager :
Daniel Robinson
Production Coordinator :
Alice Humphries
Project Manager :
Phoebe Bibbings
Planner :
Leo Simonsmith
Radio Creative :
Kate Dinsdale
Senior Designer :
Johnny Ace
Designer :
Amy Fullalove
Designer :
Chloe Brooks
Designer :
Matt Henry
Traffic Manager :
Rachael Hinge
Music Supervisor :
Debbie Rogerson
Music :
Summer 91” by Noizu
Head of Marketing :
Max Buckland
Marketing Manager :
Leah Hennessy-Williams
Marketing Executive :
Erin Golding
Media Portfolio Lead :
Andrea Taylor
Campaign Planner :
David Wheadon
Service Company :
B2Y Production
Service Producer :
Ivan Ivanov
Post Production :
Absolute Post
VFX Lead :
Phil Oldham
Producer :
Kirsty Ratcliffe
Colorist :
Matt Turner
Sound :
750 MPH
Supervising Sound Designer :
Sam Ashwell
Sound Designer :
Michalis Anthis
Audio Producer :
Kirsten Troy
Tech :
Creative Development :
Salomé Lambermont
User Experience :
Rob Baughan
Project Management :
Miles Purnell
Technical Leadership :
Jakub Dziwoki

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Project Type