BBDO Guerrero in the Philippines Asks You to Take an Unselfie to Help Typhoon Victims

Hide Your Face, And Direct Followers to UNICEF Instead

Published On
Nov 14, 2013

Editor's Pick

How can you grab people's attention enough so they stop scrolling around on social media and go to a UNICEF site set up to help victims of Typhoon Haiyan instead? Replace your mug with a plug. BBDO Guerrero launches #unselfie, a movement that asks you to take a photo of yourself, hiding your face with a piece of paper with supportunicef.org/philippines on it.

Credits

Date
Nov 14, 2013
Agency:
BBDO-Guerrero

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Project Type