Do You Dare Go 'Cold Turkey' On Your Phone This Thanksgiving?

Campaign by BBH NY Interns Urges You to Switch It Off

Published On
Nov 24, 2015

Editor's Pick

From a couple of interns at BBH New York comes a social media movement that urges you to stop looking at social media this Thanksgiving. And that goes for emails, apps and other stuff too. In fact, they want you to go "cold turkey" over the next 24 hours and --- shock, horror -- switch off the phone completely. Because Thanksgiving is, you know, family time. Those who are brave enough are encouraged to post the image seen here on social media using the hashtag #gocoldturkey.

Lisa Marie Conzen and Jessica Mantovani are the interns behind the project. Check out more about the movement on Facebook, Twitter and Instagram. That is, before you switch off your phone.

Credits

Date
Nov 24, 2015
Agency:
BBH-New York
Creative:
Lisa Marie Conzen
Creative:
Jessica Mantovani

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Project Type