Let’s be honest--Halloween is a time to celebrate “scary” things, like slasher flicks and haunted houses, not actually frightening issues like nuclear war and runaway climate change. BBH New York is tackling the really scary stuff with a short film starring a sickened, enraged Mother Nature.
Afflicted with scabrous infections and leaking bile, she’s bound to her bed by the damage caused by human actions: pollution, carbon emissions, deforestation, and she’s fed up. “I’ll be here long after I burn you motherfuckers to a crisp, when my seas have risen and wash you all away,” she cries.
Interspersed with the tirade are real scenes of forest fires, tornadoes, waves crashing against a sea wall and families trying desperately to make it to higher ground. But her threat ends with a glimmer of hope. “I suppose there’s still time to save your children, save your species, save mankind.”
The spot was directed by BBH NY creative directors Dean Woodhouse and Hugo Bierschenk and developed with Grease Films and Slaughterhouse, the agency’s in-house production arm.