BCBSNC : Tree

The little details.

Published On
Jun 25, 2012

Editor's Pick

For the Blue Cross Blue Shield of North Carolina, agency Capstrat presents a series of vignettes that tell the story of life's biggest moments through small actions that accompany them. The tense foot-tapping before being told that you are cancer free, to knuckle-breaking hand-clasping while giving birth are all showcased. Check out all the spots on the right.

Credits

Date
Jun 25, 2012
Brand:
BCBSNC
Client:
BCBSNC
Agency:
Capstrat
Editorial:
Fluid
Editor:
Zeke O'Donnell

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Project Type