Australian outdoor retailer BCF paints a picture of all the things that could go horribly wrong with your camping weekend if you don't know what you're doing in a new spot by The Monkeys, the Sydney-based creative shop acquired by Accenture Interactive in 2017.
Directed by The Bobbsey Twins via Finch, the scenarios include sinking boats, poisonous berries, being chased by a swam of bees and attacked by an angry possum. We particularly like the tagline, exhorting you to get down to BCF, sort yourself out and then have "BCF-ing fun." It's part of the brand’s "Be A BCF-ing Expert" platform.
BCF's general manager of marketing, Ben McConnell, said in a statement, “Every Aussie has their own outdoor mishap that becomes a family legend. They’re the kind of stories and advice we help our customers with every day. Bringing them to life in this way is our collective ode to the great outdoors.”