This is everything that could go wrong on your camping weekend

But Aussie outdoor retailer BCF wants to make sure that it all goes right in new campaign from The Monkeys

Published On
Sep 09, 2019

Editor's Pick

Australian outdoor retailer BCF paints a picture of all the things that could go horribly wrong with your camping weekend if you don't know what you're doing in a new spot by The Monkeys, the Sydney-based creative shop acquired by Accenture Interactive in 2017. 

Directed by The Bobbsey Twins via Finch, the scenarios include sinking boats, poisonous berries, being chased by a swam of bees and attacked by an angry possum. We particularly like the tagline, exhorting you to get down to BCF, sort yourself out and then have "BCF-ing fun." It's part of the brand’s "Be A BCF-ing Expert" platform.

BCF's general manager of marketing, Ben McConnell, said in a statement, “Every Aussie has their own outdoor mishap that becomes a family legend. They’re the kind of stories and advice we help our customers with every day. Bringing them to life in this way is our collective ode to the great outdoors.” 

Credits

Date
Sep 09, 2019
Client:
BCF
Agency:
The Monkeys
General Manager Marketing :
Ben McConnell
Studio Manager:
Bridget Buckley
Creative Lead & Graphic Designer :
Andrea Lukacz
CEO:
Paul McMillan
Chief Creative Officer:
Ant Keogh
Head of Planning:
Mike Derepas
Copywriter:
Hugh Gurney
Art Director:
Joe Sibley
Head of Production:
Romanca Jasinski
Producer:
Jacqui Walker
Producer:
Katie Wellbelove
Group Content Director:
Jaimee Kerr
Content Director:
Jantine Wigboldus
Account Executive:
Ella Papilion
Production Company:
Finch
Director:
The Bobbsey Twins
Executive Producer:
Loren Bradley
Executive Producer:
Corey Esse
Producer:
Cath Anderson
Director of Photography:
John Toon
Post Production:
Arc Edit
Editor:
Peter Sciberras
VFX Artist:
Eugene Richards
VFX Supervisor:
Richard Lambert
Colorist:
Martin Greer
Music:
Electric Dreams Studio
Sound Design:
Squeak E Clean Productions
Photography:
Jesse Smith

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Project Type