Fallon Minneapolis and CDF (Children's Defense Fund) mark their 25-year-long partnership with this new campaign, "Be Careful What You Cut," which powerfully illustrates the potential repercussions of cutting funds with a simple series of images. Each ad superimposes the cut-out face of a child onto the body of his or her potential future self--in a down and out situation--the point being, to show that there are better ways to cut budget than from national and local child advoate programs. The campaign also includes a website, where visitors can encourage their local publications to run the ads, and where they can use their own childhood photos to support the cause on Facebook.