Keith Schofield Turns a Snooty Kitty into a Fun-Loving Dog for O2

A once finicky-feline undergoes an amazing transformation, courtesy of O2

Published On
Jul 08, 2013

Editor's Pick

You know cats. They like to live by their own rules, ignoring the rest of the world as they preen, nap or stare out a window with not a care for you, their doting owner. But in this new spot for European mobile provider O2, directed by Caviar's Keith Schofield, one prissy puss undergoes a dramatic personality change, so much so you might want to call him Rover. Why? Because, as O2 believes, it wouldn't hurt the world to become a little "more dog."

Credits

Date
Jul 08, 2013
Brand:
O2
Client:
O2
Agency:
VCCP
Director:
Keith Schofield
Production Company:
Caviar London
Agency Producer:
Catherine Long
Executive Creative Director:
Darren Bailes
Copywriter:
Nathaniel White
Copywriter:
Daniel Glover-James
Art Director:
Ben Daly
Art Director:
Elias Torres
Executive Producer:
Sorcha Shepherd
Executive Producer:
Anna Smith
Producer:
Shirley O'Connor
Director, Photography:
Damian Acevedo
Editorial Company:
Marshall Street Editors
Editor:
Patric Ryan
Post Production:
Moving Picture Company

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Project Type