Fans of Gossip Girl's Jessica Szhor can 'be the photographer', using a new iPad app from SoBe and Sports Illustrated.
Fans can zoom in, capture close-ups, engage in video captured in
Costa Rica, and compile galleries of photos of Szhor, who is SoBe's new Skinsuit model, and share them through Facebook. The app can also be viewed via Safari or Chrome.
Szhor was filmed in Costa Rica, where agency Firstborn collaborated with renowned street artist, Gualicho, to paint a SoBe lizard themed mural in the middle of a San Jose street. Teaser media was then used to entice SoBe fans into trying to guess who the next Skinsuit model would be, in the build-up to the launch.