Orange : Be Prepared

The lead up to Euro 2012.

Published On
May 21, 2012

Editor's Pick

From Warsaw to Paris, Publicis Conseil details the extensive preparations of soccer fans leading up to Euro 2012. This is the first time Orange will be a sponsor of the championship, and is developing a mobile app for the tournament.

The spot shows that while the actual game is a big deal, the time leading up to it can be just as important. The French, the Polish, the Spanish and the English are all gearing up and mastering the skills of fandom as they head towards the Warsaw stadium. Peter Thwaites directs.

Credits

Date
May 21, 2012
Brand:
Orange
Client:
Orange
Agency:
Publicis Conseil
Chief Creative Officer:
Olivier Altmann
Creative Director:
Steve O'Leary
Copywriter:
Benjamin Sanial
Art Director:
Raphael Halin
Strategic Planning:
Lachlan Badenoch
Strategic Planning:
Ombeline Minelle
TV Production:
Timothe Rosenberg
Sound Production:
Clemens Hourriere
Director:
Peter Thwaites
Company Production:
Gorgeous/Les Telecreateures
Producer:
Annah Hashmi
Producer:
Helene Daubert
Post Production:
Quentin Martin
Cinematographer:
Joost Van Gelder

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Project Type