From Warsaw to Paris, Publicis Conseil details the extensive preparations of soccer fans leading up to Euro 2012. This is the first time Orange will be a sponsor of the championship, and is developing a mobile app for the tournament.
The spot shows that while the actual game is a big deal, the time leading up to it can be just as important. The French, the Polish, the Spanish and the English are all gearing up and mastering the skills of fandom as they head towards the Warsaw stadium. Peter Thwaites directs.