Anomaly : Be Stupid

Too many regrets? Be stupid.

Published On
Jan 17, 2010

Editor's Pick

Anomaly London has launched its first effort for Diesel, the Be Stupid campaign. The multiplatform effort spans print, outdoor and online. The way this effort sees it, "Stupid," is the code word for daring, heart-driven, acts—the "relentless pursuit of a regret free life." Print/outdoor ads feature models in acts of daft daring, while the website asks visitors to submit their own "stupid" acts, for potential feature in an upcoming music video and 2010 catalog.

Credits

Date
Jan 18, 2010
Agency:
Anomaly
Interactive Production Company:
Stink Studios

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Project Type