No one gets it right all the time. We all forget where we parked or buy an outfit just as it goes out of style. Doctors' dire predictions are disproven by miraculous recoveries, villains underestimate plucky heroes and ferocious guard dogs turn out to be gentle puppers.
But some mistakes are costly, like forgetting to lock the front door. A new campaign for Brinks Home Security (yes, owned by the folks with the armored trucks) showcases the consequences of making mistakes with a hilarious and relatable parade of failure. Though everyone else preps for the inevitable mea culpas, the one guy with a Brinks Home Security system gets to watch a burglar run from the cops, all from the safety of his office's copy room.
The 60-second "Be Sure Sure" spot is from Barton F. Graf, which won the account earlier this year. A 30-second cut is running on TV, and shorter versions will run on social. Barton led both creative and strategy for the campaign, including designing a new visual identity. The agency also developed a new digital customer relationship management system and direct marketing strategy for the brand.
The lighter tone, which feels akin to the type of comedic work Barton F. Graf has become known for in work for clients like Supercell, is meant to appeal to millennials and even younger consumers, as well as couple and families preparing to buy homes.