Be Who You Are

featuring Ítalo Ferreira

Published On
Oct 14, 2021

Description

The objective of Oakley’s “Be Who You Are” series was to use their athletes to reach and inspire new audiences by highlighting the unique stories that led them to greatness. We created the series to show when society teaches us to fit in, to adapt to an idea of normal, we end up losing sight of the quality that makes us unique. But this ‘thing’ is oftentimes the same thing that leads us to greatness.

The story of Ítalo Ferreira was the surf episode and turned out to be Oakley’s most successful campaign of the year by far. On Oakley’s instagram alone, it generated over 3.7M organic views (the next closest video is 700K). The engagement across platforms was an incredible testament to an incredible story.

 

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Credits

Date
Oct 14, 2021
Creative and Production :
STEPT Studios
Client :
Oakley
Global Content Director :
Chasen Marshall
Head of Creative :
Adam Rachlitz
Creative Director :
Stephen Hernandez
Art Director :
AJ Carroll
Head of Production :
Mac Hedges
Head of Marketing & Development :
Meredith Rodriguez
Marketing Manager :
Vanessa Wasano
EP & Account Manager :
Megan Arizmendi
Director :
Gabriel Novis
Director of Photography :
Pepe Mendes
Cinematography :
Erick Proost
Production Manager :
Eric Cook
Contract Coordinator :
Kate Blasco
Camera Rental :
Vault Rentals
Post Production :
Lockt Editorial
Head of Post Production :
Connor Scofield
Executive Producer :
Rebecca Jameson
Post Producer :
Charlie Ozburn
Editor :
Mah Ferraz
Audio Design/Mix :
Eric Crepeau
Assistant Audio :
Manuel Rivas
VFX Supervisor :
Ruel Smith
VFX :
Parker Schmidt
VFX :
Samuel Selman
VFX :
William Bachman
Colorist :
Strack Azar
Assistant Editor :
Dakota Giglio
Assistant Editor :
Ben Ivers
Composer :
Alex Albino & Goda

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