Science World : Beach Time

We've discovered fire!

Published On
Sep 26, 2011

Editor's Pick

The latest work from Rethink Vancouver for Science World tells you how useful your bellybutton lint can really be. Part of an ongoing campaign called "We Can Explain," the spot tries to weed out the urban legends from the scientific truth. In this installment: Don't bother to carry a firestarter on your next camping trip.


Sep 27, 2011
Brand :
Science World
Client :
Science World
Agency :
Creative Director :
Chris Staples
Creative Director :
Ian Grais
Art Director :
Nicolas Quintal
Copywriter :
Stephanie Bialik
Agency Producer :
Laura Rioux
Production Company :
Holiday Films
Director :
Wayne Craig
Executive Producer :
Josefina Nadurata
Executive Producer :
Derek Sewell
Line Producer :
Amalie Brunn
Director, Photography :
Steve Danyluk
Editorial :
Bijou - Toronto
Editor :
Melanie Hider
Online Visual Effects :
Sean Cochrane
Visual Effects :
Jeff Skochko
Audio Producer :
Colorist :
Eric Whipp
Casting :
Shasta Lutz

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Project Type