Coke, Life's Perfect Companion

Classic campaign shows how things go better with the soda

Published On
Apr 02, 2013

Editor's Pick

Before "Hilltop," there was "Things Go Better With Coke." McCann-Erickson launched this song-driven campaign notable for its catchy track performed by pop outfit The Limeliters. Creative Director Bill Backer wrote the words and music for the tune.