National Film Board of Canada : Bear 71 Live
Immerse yourself in this bear's story.
Editor's Pick
Launched at Sundance last weekend, Bear 71 is an interactive documentary that's getting rave reviews in the film world.
The 20-minute interactive film has already received over 30,000 visits a day and follows the life of a female grizzly bear in Canada's Banff National Park-- from the moment she is tagged and collared by park rangers to the moment of her untimely death. The story is "narrated" by the bear in the first person. Along the way, interactive elements allow viewers to explore her story in depth.
Audiences venture through the bear's natural habitat, which is expressed as an abstract landscape constructed by thousands of stylized data points. Toronto-based interactive agency Jam3, which worked on the project, created a 3D particle engine to bring the grid to life. As users tour the grid, they can observe the wildlife and terrain via the multiple surveillance cameras placed around the preserve.
Viewers can even "turn into animals" by turning on their webcams and broadcasting still shots of themselves to other viewers by posting them to a "surveillance wall." They can chart their own paths on the grid and track those of other users.
Bear71 also has a Twitter feed and Tumblraccount, where followers can interact even more with the bear's story.
Credits
- Date
- Feb 02, 2012
- Agency :
- Jam3
- Brand :
- National Film Board of Canada
- Client :
- National Film Board of Canada
- Producer :
- Dana Dansereau
- Producer :
- Bonnie Thompson
- Producer :
- Rob McLaughlin
- Creator/Copywriter :
- Jeremy Mendes
- Creator/Copywriter :
- Leanna Allison
- Interactive Agency :
- Jam3
- Interactive Creative Director :
- Pablo Vio
- Technical Director :
- Mark McQuillan
- Interactive Producer :
- Media Ridha
- Interactive Art Director :
- Cole Sullivan
- Interactive Developer :
- Mikko Haapoja
- Interactive Developer :
- Sunil John
- Interactive Developer :
- Matt Fisher
- Interactive Developer :
- Tom Dysinski
- Interactive Developer :
- Matt Fisher
- Designer :
- Aubyn Freybe-Smith
- Writer :
- JB Mackinnon
- Installation and Live Event :
- NFB, Lance Weiler, Mikko Haapoja
- Voice Actor :
- Mia Kirshner
- Producer :
- LocDao
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