Mike's Hard Lemonade : Bear in a Bikini Winners
The end of summer gets really hairy.
Published On
Sep 06, 2012
Editor's Pick
Back in July, Mike's Hard Lemonade, along with Grey New York, announced a contest promising one of the malt bev's fans a Labor Day trip to Miami's South Beach. If a relaxing tropical excursion wasn't enough, the lucky winner would also get to party with a very inappropriately dressed VIP--Mike's hairy summer mascot, a bear in a yellow bikini. Take a look at the fun winner 31-year-old Tom from Dallas, his mom and Ms. Bear, had over the weekend.
Credits
- Date
- Sep 07, 2012
- Brand :
- Mike's Hard Lemonade
- Client :
- Mike's Hard Lemonade
- Agency :
- Grey-New York
- Chief Creative Officer :
- Tor Myhren
- Executive Creative Director/Production :
- Eric Segal
- Creative Director :
- Brian Platt
- Creative Director :
- Andy Currie
- Art Director :
- Matthew Nall
- Art Director :
- Steven Acres
- Art Director :
- Liem Nguyen
- Art Director :
- Alex Kaplan
- Copywriter :
- Robert Cuff
- Copywriter :
- Duc Nguyen
- Copywriter :
- Barry Katz
- Agency Producer :
- Diana Gay
- Agency Digital Producer :
- Steven Hubert
- Digital Strategist :
- Todd Sussman
- Activation/Promotion :
- Sam Raeburn
- Activation/Promotion :
- Courtney Engel
- Activation/Promotion :
- Vivian Ewalefo
- Activation/Promotion :
- Julie Merin
- Production Company :
- Rooster
- Director/Director, Photography :
- Robert Gilbert
- Assistant Editor :
- Kara DeBuona
- AAE :
- Scott Cohen
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Project Type
