Mike's Hard Lemonade : Bear in a Bikini Winners
The end of summer gets really hairy.
Published On
Sep 06, 2012
Editor's Pick
Back in July, Mike's Hard Lemonade, along with Grey New York, announced a contest promising one of the malt bev's fans a Labor Day trip to Miami's South Beach. If a relaxing tropical excursion wasn't enough, the lucky winner would also get to party with a very inappropriately dressed VIP--Mike's hairy summer mascot, a bear in a yellow bikini. Take a look at the fun winner 31-year-old Tom from Dallas, his mom and Ms. Bear, had over the weekend.
Credits
- Date
- Sep 07, 2012
- Brand:
- Mike's Hard Lemonade
- Client:
- Mike's Hard Lemonade
- Agency:
- Grey-New York
- Chief Creative Officer:
- Tor Myhren
- Executive Creative Director/Production:
- Eric Segal
- Creative Director:
- Brian Platt
- Creative Director:
- Andy Currie
- Art Director:
- Matthew Nall
- Art Director:
- Steven Acres
- Art Director:
- Liem Nguyen
- Art Director:
- Alex Kaplan
- Copywriter:
- Robert Cuff
- Copywriter:
- Duc Nguyen
- Copywriter:
- Barry Katz
- Agency Producer:
- Diana Gay
- Agency Digital Producer:
- Steven Hubert
- Digital Strategist:
- Todd Sussman
- Activation/Promotion:
- Sam Raeburn
- Activation/Promotion:
- Courtney Engel
- Activation/Promotion:
- Vivian Ewalefo
- Activation/Promotion:
- Julie Merin
- Production Company:
- Rooster
- Director/Director, Photography:
- Robert Gilbert
- Assistant Editor:
- Kara DeBuona
- AAE:
- Scott Cohen
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Project Type
