Mike's Hard Lemonade : Bear in a Bikini Winners

The end of summer gets really hairy.

Published On
Sep 06, 2012

Editor's Pick

Back in July, Mike's Hard Lemonade, along with Grey New York, announced a contest promising one of the malt bev's fans a Labor Day trip to Miami's South Beach. If a relaxing tropical excursion wasn't enough, the lucky winner would also get to party with a very inappropriately dressed VIP--Mike's hairy summer mascot, a bear in a yellow bikini. Take a look at the fun winner 31-year-old Tom from Dallas, his mom and Ms. Bear, had over the weekend.


Sep 07, 2012
Brand :
Mike's Hard Lemonade
Client :
Mike's Hard Lemonade
Agency :
Grey-New York
Chief Creative Officer :
Tor Myhren
Executive Creative Director/Production :
Eric Segal
Creative Director :
Brian Platt
Creative Director :
Andy Currie
Art Director :
Matthew Nall
Art Director :
Steven Acres
Art Director :
Liem Nguyen
Art Director :
Alex Kaplan
Copywriter :
Robert Cuff
Copywriter :
Duc Nguyen
Copywriter :
Barry Katz
Agency Producer :
Diana Gay
Agency Digital Producer :
Steven Hubert
Digital Strategist :
Todd Sussman
Activation/Promotion :
Sam Raeburn
Activation/Promotion :
Courtney Engel
Activation/Promotion :
Vivian Ewalefo
Activation/Promotion :
Julie Merin
Production Company :
Director/Director, Photography :
Robert Gilbert
Assistant Editor :
Kara DeBuona
Scott Cohen

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