ING Direct : Bear

There's a moral in every tale.

Published On
Jun 05, 2011

Editor's Pick

An itchy bear looking for a tree to scratch against, a vole who wants to build a house, and a donkey looking for carrot protection feature in these quirkily animated 'Fables' created by ING Direct. Each tale has a moral that's relevant to the finance brand - for example the bear only gets the right answer to his question when he asks the right people (in this case, the Owls.)

Credits

Date
Jun 06, 2011
Brand :
ING Direct
Client :
ING Direct
Agency :
Beattie McGuinness Bungay
Creative Director :
Matt Gooden
Creative Director :
Ben Walker
Art Director :
Matt Gooden
Copywriter :
Simon Bere
Producer :
Anna Murray
Director :
Psyop
Production Company :
Psyop/Smuggler
Creative Director :
Todd Mueller
Creative Director :
Kylie Matulick
Executive Producer :
Kim Wildenburg
Producer :
Amanda Miller
Associate Producer :
Chase Masterson
Smuggler Executive Producer/Partner :
Patrick Milling Smith
Smuggler Executive Producer/Partner :
Brian Carmody
Smuggler Executive Producer/Chief Creative Offier :
Lisa Rich
Executive Producer :
Allison Kunzman
Executive Producer :
Laura Thoel
Live Action Producer :
Nick Fewtrell
Director, Photography :
Vladimir Smith
Visual Effects :
Psyop
Visual Effects Supervisor :
Andrew Romatz
Designer :
Jordan Metcalf
Designer :
Andrew Park
Storyboard Artist :
Vinny Dellay
Editor :
Brett Nicoletti
Lead Technical Director :
Lane Jolly
Lead Flame Artist :
David Parker
Flame Artist :
John Shirley
Lead Compositor :
Lane Jolly
Lead Compositor :
Ryan Raith
Compositor :
Ryan Raith
Compositor :
Lane Jolly
Compositor :
Cris Kong
Compositor :
Danny Koenig
Compositor :
John Brennick
Compositor :
Falko Paeper
Compositor :
Sohee Sohn
Modeler :
Yuchihiro Yamamoto
Texture :
Yuchihiro Yamamoto
Lighter :
Barry Kriegshauser
Lighter :
Yuchihiro Yamamoto
Rotoscope :
Austin Brown
Tracker :
Mark Lipsmeyer
Telecine Company :
MPC-LA
Colorist :
Mark Gethin
Music Company :
Human
Composer :
Sloan Alexander
Sound Mix :
Wave Sound Production
Mixer :
Jack Sedgwick

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Project Type