Capri Sun : Bear
The many uses of Capri Sun.
Published On
May 22, 2012
Editor's Pick
Saatchi NY presents its first work for the drink that makes you nostalgic for your childhood, Capri Sun. Two spots, "Mom," and "Bear," produced out of Skunk and directed by Ne-O, have powerful voiceovers narrating some tall tales. In "Bear," a young boy fights a "Cy-Bear" in his backyard, vanquishing him with a pretty interesting weapon, while in "Mom," an over-protective mom who would like to be there for her son, all the time, finds a way to protect him without embarrassing him.
Credits
- Date
- May 23, 2012
- Brand :
- Capri Sun
- Client :
- Capri Sun
- Agency :
- Saatchi & Saatchi-New York
- Chief Creative Officer :
- Con Williamson
- Creative Director :
- Alex Lea
- Creative Director :
- Justin Ebert
- Executive Producer :
- John Doris
- Art Director :
- Alex Lea
- Copywriter :
- Justin Ebert
- Production Company :
- Skunk
- Director :
- Neo
- Director, Photography :
- Benoit Delhomme
- Executive Producer :
- Juliet Naylor
- Line Producer :
- William Grieve
- Editing House :
- Cosmo Street NYC
- Editor :
- Dominic Leung
- Assistant Editor :
- Mark Potter
- Producer :
- Stacey Piculell
- Executive Producer :
- Maura Woodward
- Visual Effects :
- Moving Picture Company
- Visual Effects Supervisor :
- Dean Robinson
- Flame Artist :
- Aska Osaka
- Producer :
- Derek Macleod-Vielleux
- Colorist :
- Jean-Clement
- Sound Mixer :
- Phillip Loeb
- Sound Mix :
- Heard City
- Music :
- Finger Music
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Project Type
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