Miserable Urban Bears Reconnect With Nature in This Uplifting Ad

Just the Thing for the January Blues

Published On
Jan 03, 2016

Editor's Pick

If the first working day of January has filled you with gloom, have a watch of this uplifting spot from U.K. holiday park firm Center Parcs. In it, a family of bears is transposed to a modern urban environment. Mama Bear works in an office and commutes on the subway, the baby bears are addicted to screens, and Papa Bear just looks miserable as he serves and eats a lonely dinner by himself at the table.

However, a trip away to the forest is just the remedy, as the headphones come off, the bears look up at the sky and finally reconnect with nature -- and each other. There's no sign of a holiday park, and the bears don't leap onto bikes or try out the water slides, but Center Parcs' logo at the end is a discreet reminder of the point of this sweet film. It's set to a well-chosen soundtrack, a soulful cover of Cyndi Lauper's True Colors, which is sung by Ben Madeley, and is being released by Universal Music on iTunes.

London agency Brothers & Sisters created the film, and Ben Liam Jones directed the ad through Mustard, with Electric Theatre Collective responsible for the excellent CGI animation. Twenty-five animators spent 10,450 hours over three months on the production, using live footage of professional actors to create the bears. See how it was done in this Making Of film.


Jan 04, 2016
Agency :
Brothers and Sisters-London
Brand :
Center Parcs
Client :
Center Parcs
Executive Creative Director :
Andy Fowler
Creative Director :
Malcolm Duffy
Creative Director :
Indy Selvarajah
TV Producer :
Jennifer Kennedy
Senior Business Director :
Katie Jackson
Senior Account Manager :
Susie Seldon
Creative Planner :
Matilda Ruffle
Media Planning and Buying :
Blue 449
Social Content and Engagement :
Make It Rain
Production Company :
Director :
Ben Liam Jones
Producer :
Nick Papworth
Editor :
Elena De Palma
Post Production/Visual Effects :
Electric Theatre Collective
Lead CG :
Dean Robinson
Lead CG :
Rich Thomas
Lead Flame Artist :
Ryan Knowles
Nukes :
James Belch
Nukes :
Bernardo Varelo
Nukes :
Alex ProdHomme
Nukes :
Pat Wong
Nukes :
Taran Spear
Producer :
Sian Jenkins
Music Company :
Sound Director :
Grand Central
Sound Designer :
Tom Pugh
Soundtrack :
True Colours sung by Ben Madeley

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