Coca-Cola : Beatbox--Best of 2012 PD #8

Play a building.

Published On
Jul 24, 2012

Editor's Pick

For the Olympics, Coca-Cola has unveiled "Beatbox," a musically inclined building in in London designed by architects Asif Khan and Pernilla Ohrstedt, to promote the beverage brand's global "Move to the Beat" campaign. The gorgeous red and white building lands at #8 on our list of 2012's Best Print/OOH/Design, and is made out of 230 bolsters that respond to a touch with a sound, making the entire structure an instrument.

Mark Ronson's "Move to the Beat" anthem -- which has sounds like the squeaking of sports shoes, heartbeats, or an arrow striking a target -- is the centerpiece of the building: visitors that touch the structure at different parts will essentially be remixing the track. Visitors can also climb up the exterior, and upon reaching the roof, will see the view of Olympic Park. Within the structure are different light and sound installations as well, designed by Jason Bruges Studio in Hackney.