A Rugby Game Has a Shocking Result in This Unnerving U.K. Charity Spot
Pro-Bono Spot From BBH Producer Resulted From a Charitable Grant
Editor's Pick
Every week in the U.K., twelve seemingly fit and healthy young people die suddenly from a previously undiagnosed heart condition -- in many cases without any warning.
That's the message that the charity CRY (Cardiac Risk in the Young) aims to highlight in this powerful and unnerving spot. It centers on a young rugby player experiencing the highs and lows of a match, while a heartbeat plays out under the soundtrack. After tragedy strikes, we're told, "Don't wait until it's too late. Get your heart tested."
The film was spearheaded by David Lynch, an assistant producer at BBH London who was awarded 10,000 pounds to produce the film through the agency's charitable grants program. He chose to focus on CRY after the charity helped a friend of his; CRY had never previously advertised on TV. Park Pictures' AJ Rojas directed.
Credits
- Date
- Nov 26, 2014
- Brand :
- CRY (Cardiac Risk in the Young)
- Client :
- CRY (Cardiac Risk in the Young)
- Agency :
- BBH
- Creative :
- David Lynch
- Creative Director :
- Nick Kidney
- Creative Director :
- Kevin Stark
- Team Manager :
- Renwick McAslan
- Team Manager :
- Jimi Saunders
- Producer :
- David Lynch
- Co-Producer :
- Jeremy Gleeson
- Production Company :
- Park Pictures
- Director :
- AG Rojas
- Executive Producer :
- Stephen Brierley
- Producer :
- Sophie Hubble
- Director, Photography :
- Mattias Rudh
- Post Production :
- Brad Wood
- Post Production :
- The Mill
- Editor/Editing House :
- Dominic Leung
- Editor/Editing House :
- Trim Editing
- Sound Director :
- Steve Lane @ GCRS
- Music Composer :
- Pete Raeburn
- Music Composer :
- Soundtree Music
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