Best of 2014 #3 TV/Film: Beats Breaks World Cup Campaign Starring Neymar, LeBron and Apple

R/GA Created Five-Minute Film

Published On
Jun 05, 2014

Editor's Pick

Through this week, we continue our countdown of the best work of the year in TV/Film, Print/Outdoor/Design and Interactive (IX)/Integrated/Social. See all the Best of 2014 so far here.

At #3 in TV/Film, R/GA and director Nabil Elderkin were behind arguably the best film to debut during the world cup, for Beats Electronics. The film shows footbal great Neymar Jr. listening to music on his headphones as he goes through his pre-tournament rituals and also features an all-star lineup of cameos from other sports and pop culture stars.

Original Post:

Beats Electronics has introduced its push for the World Cup -- and it includes a plug for Apple, which is planning to buy the company for $3 billion.

In the five-minute clip, created by R/GA, soccer player Neymar Jr. is given a pep talk before the start of a big game and asked to "run like it's the last day of your life." He's wearing his headphones, and the pep talk is interspersed with gorgeous aerial shots of Brazil, as well as scenes of a team bus arriving at a stadium, welcomed by fans and security. The film goes on to show the rituals before and behind any soccer game.

The film also includes cameos from many others sports and non-sports stars like Thierry Henry, Nicki Minaj, and Samsung endorser LeBron James. Read more about the spot on AdAge.com.

Credits

Date
Jun 05, 2014
Brand:
Beats Electronics
Client:
Beats Electronics
Agency:
R/GA
Production Company:
The Sword Fight
Director:
Nabil Elderkin
Editorial:
Rock Paper Scissors
Creative Director:
Angus Wall
Lead Editor:
Damion Clayton
Editor:
Austyn Daines
Assistant Editor:
Eric Alexander-Hughes
Assistant Editor:
Ryan Seegers
Executive Producer:
Carol Lynn Weaver
Producer:
Lauren Wilson
Original Music:
Jungle by Jamie N Commons & The X Ambassadors
Starring:
Neymar Da Silva Santos, Jr.
Featured:
Bacaray Sagna
Featured:
Bastian Schweinsteiger
Featured:
Blaise Matudi
Featured:
Cesc Fabrigas
Featured:
Daniel Sturridge
Featured:
Chicharito
Featured:
Jozy Altidore
Featured:
Luis Suarez
Featured:
Mario Gotze
Featured:
Robin Van Persie
Special Appearance:
Lebron James
Special Appearance:
Nicki Minaj
Special Appearance:
Rafaella Beckran
Special Appearance:
Rio Ferdinand
Special Appearance:
Serena Williams
Special Appearance:
Sydney Leroux
Special Appearance:
Stuart Scott
Special Appearance:
Thierry Henry
Special Appearance:
Neymar Da Silva, Sr.
Design/Visual Effects/Finishing:
Brewster Parsons
Visual Effects Supervisor/Lead Artist:
Andrew Eksner
Flame Artist:
Simon Brewster
Flame Artist:
Louis Makall
Flame Artist:
Sarah Marikar
Designer:
Natasha Rand
Designer:
Masaki Yokochi
Designer:
Shahram Shokrian
Computer Graphics:
TJ Burke
Producer:
Will Woollett
Producer:
Jason Cohon
Executive Producer:
Sybil McCarthy
Executive Producer:
Darcy Parsons

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Project Type