Beats' new Sha'Carri Richardson ad debuts Kanye West and Dr. Dre tune

Latest spot with the athlete previews 'Glory' track also featuring Snoop Dogg

Published On
Aug 05, 2021

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Sha’Carri Richardson returns for another Beats ad—this time, it's backed by "Glory," a new track from Kanye West and the brand's founder, Dr. Dre, also featuring Snoop Dogg.

The spot promotes Beats' new Studio Buds earphones as well as West’s upcoming album “Donda.” It sees the track star emerging from a car and back into the stadium, the setting of a previous ad that debuted during game six of the NBA Finals and ahead of the Olympics. Once again wearing Studio Buds, Richardson gears up for training into the night but later appears in the arena again at daybreak, spreading her arms wide and looking out into the sky as if she's ready to take on the world. "Live your own truth," reads the copy. 

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The Beats ads are arguably the most prominent to feature Richardson after her ban from the Olympics after she had tested positive for THC. At the time of the first spot's release, Beats said in a statement, "Whether she’s breaking records or the traditional athlete mold, Sha’Carri’s journey in the global spotlight is only just beginning.”

The new spot announces yet another "Donda" listening event on Apple Music tonight Aug. 5 at 6:30 p.m. ET ahead of the album's release tomorrow. The "Glory" track won’t appear in the album it’s promoting. Beats by Dre says that it's exclusive to the commercial for now, with no current plans for its release elsewhere.

 




 

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