Spot by Knucklehead's Siri Bunford Promotes Galaxy S6 Edge
Oct 08, 2015
The "Kodak" moment may have gone down in advertising history, but in Samsung's latest commercial promoting the Galaxy S6 Edge, it's all about when our photographic efforts are less than perfect.
The spot is a series of vignettes showing the kind of goofy moments that are just made for taking a snap on your smartphone: trying to make your dog look like it's talking, grabbing a sunset, or trying to capture your kids's new braces or their childish artwork. It's the kind of thing that's hard to recreate in advertising, but the director (Knucklehead's Siri Bunford for 72andSunny Amsterdam) does a good job with this understated film. The endline is "true beauty isn't perfect but your camera should be."