Samsung Captures Our Goofy Smartphone Photo-Opps

Spot by Knucklehead's Siri Bunford Promotes Galaxy S6 Edge

Published On
Oct 08, 2015

Editor's Pick

The "Kodak" moment may have gone down in advertising history, but in Samsung's latest commercial promoting the Galaxy S6 Edge, it's all about when our photographic efforts are less than perfect.

The spot is a series of vignettes showing the kind of goofy moments that are just made for taking a snap on your smartphone: trying to make your dog look like it's talking, grabbing a sunset, or trying to capture your kids's new braces or their childish artwork. It's the kind of thing that's hard to recreate in advertising, but the director (Knucklehead's Siri Bunford for 72andSunny Amsterdam) does a good job with this understated film. The endline is "true beauty isn't perfect but your camera should be."


Oct 08, 2015
Agency :
Brand :
Client :
Executive Creative Director :
Carlo Cavallone
Executive Creative Director :
Stuart Harkness
Writer :
Yann Corlay
Designer :
Patric Franz
Managing Director :
Nic Owen
Brand Director :
Brendan Bell
Brand Manager :
Su May Tan
Brand Coordinator :
Henry Poynor
Director, Film Production :
Stephanie Oakley
Film Producer :
Eline Bakker
Film Producer :
Peter Williams
Group Business Affairs Director :
Madelon Pol
Business Affairs Manager :
Sabina Gorini
Director, Strategy :
Stephanie Feeney
Communications Strategy Director :
Simon Summerscales
Group Director, Strategy :
Tom Johnstone
Director, Strategy :
Maria Galleriu
Senior Vice President, Global Head Brand Integrated Marketing :
Pio Schunker
Director, Launch Marketing Group :
Sonia Chang
Manager of Launch Marketing Group :
Bokyung Chang
Marketing Manager :
Yeji Kim
Global Marketing Manager :
Noo Ree Hur
Manager of Launch Marketing Group :
Sophia Chang
Marketing Manager :
Lloyd Kim
Production Company :
Director :
Siri Bunford
Producer :
Tim Katz
Director, Photography :
Manel Ruiz
Director, Photography :
Jim Jolliffe
Art Department :
Niamh Coulter
Editor :
Xavier Perkins
Post Production :
MPC Amsterdam
Effects Producer :
Edwin Elkington
Effects Producer :
Jakub Chilczuk
Colorist :
Matthieu Toullet
Visual Effects Supervisor :
Timo Huber
Visual Effects Artist :
Tom Van Dop
Visual Effects Artist :
Lise Prud-Homme
Visual Effects Artist :
Alexander Kulikov
Motion Design Artist :
Jessica Gaynor
Motion Design Artist :
Alexis Williams
Audio Post Production :
Wave Studios Amsterdam
Sound Design and Mix :
Alex Nicholls-Lee
Audio Post Producer :
Ben Tomlin
Audio Post Producer :
Mirjam Gevers
Track :
Composer :
Chilly Gonzales
Performer :
Chilly Gonzales
Publishing :
EMI Music Publishing
Record Company :
Gentle Threats Ltd
Music :
Amp.Amsterdam - Music Consultancy and Music Licensing

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