Samsung Captures Our Goofy Smartphone Photo-Opps
Spot by Knucklehead's Siri Bunford Promotes Galaxy S6 Edge
Editor's Pick
The "Kodak" moment may have gone down in advertising history, but in Samsung's latest commercial promoting the Galaxy S6 Edge, it's all about when our photographic efforts are less than perfect.
The spot is a series of vignettes showing the kind of goofy moments that are just made for taking a snap on your smartphone: trying to make your dog look like it's talking, grabbing a sunset, or trying to capture your kids's new braces or their childish artwork. It's the kind of thing that's hard to recreate in advertising, but the director (Knucklehead's Siri Bunford for 72andSunny Amsterdam) does a good job with this understated film. The endline is "true beauty isn't perfect but your camera should be."
Credits
- Date
- Oct 08, 2015
- Agency :
- 72andSunny-Amsterdam
- Brand :
- Samsung
- Client :
- Samsung
- Executive Creative Director :
- Carlo Cavallone
- Executive Creative Director :
- Stuart Harkness
- Writer :
- Yann Corlay
- Designer :
- Patric Franz
- Managing Director :
- Nic Owen
- Brand Director :
- Brendan Bell
- Brand Manager :
- Su May Tan
- Brand Coordinator :
- Henry Poynor
- Director, Film Production :
- Stephanie Oakley
- Film Producer :
- Eline Bakker
- Film Producer :
- Peter Williams
- Group Business Affairs Director :
- Madelon Pol
- Business Affairs Manager :
- Sabina Gorini
- Director, Strategy :
- Stephanie Feeney
- Communications Strategy Director :
- Simon Summerscales
- Group Director, Strategy :
- Tom Johnstone
- Director, Strategy :
- Maria Galleriu
- Senior Vice President, Global Head Brand Integrated Marketing :
- Pio Schunker
- Director, Launch Marketing Group :
- Sonia Chang
- Manager of Launch Marketing Group :
- Bokyung Chang
- Marketing Manager :
- Yeji Kim
- Global Marketing Manager :
- Noo Ree Hur
- Manager of Launch Marketing Group :
- Sophia Chang
- Marketing Manager :
- Lloyd Kim
- Production Company :
- Knucklehead
- Director :
- Siri Bunford
- Producer :
- Tim Katz
- Director, Photography :
- Manel Ruiz
- Director, Photography :
- Jim Jolliffe
- Art Department :
- Niamh Coulter
- Editor :
- Xavier Perkins
- Post Production :
- MPC Amsterdam
- Effects Producer :
- Edwin Elkington
- Effects Producer :
- Jakub Chilczuk
- Colorist :
- Matthieu Toullet
- Visual Effects Supervisor :
- Timo Huber
- Visual Effects Artist :
- Tom Van Dop
- Visual Effects Artist :
- Lise Prud-Homme
- Visual Effects Artist :
- Alexander Kulikov
- Motion Design Artist :
- Jessica Gaynor
- Motion Design Artist :
- Alexis Williams
- Audio Post Production :
- Wave Studios Amsterdam
- Sound Design and Mix :
- Alex Nicholls-Lee
- Audio Post Producer :
- Ben Tomlin
- Audio Post Producer :
- Mirjam Gevers
- Track :
- Meischeid
- Composer :
- Chilly Gonzales
- Performer :
- Chilly Gonzales
- Publishing :
- EMI Music Publishing
- Record Company :
- Gentle Threats Ltd
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