You Could Spend Your Whole Life in an IKEA Bed

Jesper Ericstam spot will make you want to cozy up

Published On
Apr 19, 2013

Editor's Pick

A super-adorable family's life stories are told in this charming commercial for IKEA by Akestam Holst, directed by Jesper Ericstam at Social Club. "Beds for Life" opens with a Kodak-moment style filtered image of a newborn baby, and charts his entire life -- from childhood to college to having his own family -- all in bed.

Credits

Date
Apr 19, 2013
Brand:
Ikea
Client:
Ikea
Agency:
Akestam Holst
Agency Producer:
Camilla Geijer
Copywriter:
Maja Folgero
Copywriter:
Viktor Jacobsson
Art Director:
Petra Albrektson
Art Director:
Andreas Ekelund
Creative Director:
Andreas Ullenius
Production Company:
Social Club
Executive Producer:
Magnus Theorin
Director:
Jesper Ericstam
Director, Photography:
Henrik Stenberg
Production Manager:
Jimmy Wahlin
Post Producer:
Stopp
Post Producer:
Chimney

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Project Type