IKEA's Ethereal New Spot Shows a Woman Falling through the Sky

Juan Cabral Directs This Spot out of Mother London

Published On
Jul 10, 2014

Editor's Pick

Following its "Metod Kitchen" ad, Ikea U.K. has premiered the third installment of its "Wonderful Everyday" campaign from Mother London. This one, titled "Bed," takes the "sleeping on a cloud" expression as far at goes with help of MJZ director Juan Cabral and VFX from MPC. The beautiful film shows a sleepy woman falling through the sky, trying bed after bed on her way down. English actress Prunella Scales' voice narrates the scene, reading a passage from Shakespeare's "The Tempest." The ad will be running on television in U.K. and Ireland as of July 13.