Happy Days of Childhood Get Grim Twist in New No Child for Sale Campaign
KBS+ Toronto Shows Dark Counterpart to Kids' Fun Times
May 05, 2014
The tropes of traditional kid advertising get a depressing twist in KBS+ Toronto's new campaign for relief organization World Vision's NoChildforSale initiative, which brings aid to children and families in impoverished countries. Familiar, happy images of boys and girls getting ready for bedtime, playing imaginatively with a blanket and sharing a bar of chocolate are juxtaposed with their tear-jerking, grim analogues featuring less fortunate little ones.