Molson's Beer Fridge Returns -- and It's Going to Indonesia's Gili Islands
Rethink Follows up Passport Stunt With a Tale of Friendship
Editor's Pick
Earlier this year, Molson proved its Canadian heritage with beer fridge that could only be opened by scanning a Canadian passport -- a spot that was the second-most-viewed commercial in Canada.
Now, Rethink follows up that spot with a new 2:45 film set to air during the Canadian World Junion hockey tournament. "The Indonesia Project" this time goes a little emotional, featuring two friends surprising a third buddy, who happens to be a huge hockey fan -- and also live in the middle of nowhere, in the Gili Islands of Indonesia where there are no motorized vehicles. The friends journey over to South East Asia armed with the essentials: a satellite system to watch the Olympic Games, and a fridge of Molson.
Credits
- Date
- Dec 19, 2013
- Brand :
- Molson
- Client :
- Molson
- Creative Director :
- Aaron Starkman
- Creative Director :
- Chris Staples
- Creative Director :
- Dre Labre
- Creative Director :
- Ian Grais
- Art Director :
- Joel Holtby
- Art Director :
- Vince Tassone
- Art Director :
- Christian Buer
- Writer :
- Mike Dubrick
- Writer :
- Aaron Starkman
- Writer :
- Matt Antonello
- Writer :
- Dave Thornhill
- Broadcast Producer :
- Clair Galea
- Post Production :
- Rooster Post
- Executive Producer :
- Melissa Kahn
- Editor :
- Marc Langley
- Assistant Editor :
- Nick Greaves
- Music and Sound Design :
- RMW Music
- Post Production :
- Fort York VFX
- Agency :
- Rethink
- Production Company :
- Untitled Films
- Director :
- Tyler Williams
- Executive Producer :
- Lexy Kavluk
- Line Production :
- Tom Evelyn
- Director, Photography :
- John Houtman
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