Molson's Beer Fridge Returns -- and It's Going to Indonesia's Gili Islands
Rethink Follows up Passport Stunt With a Tale of Friendship
Dec 19, 2013
Earlier this year, Molson proved its Canadian heritage with beer fridge that could only be opened by scanning a Canadian passport -- a spot that was the second-most-viewed commercial in Canada.
Now, Rethink follows up that spot with a new 2:45 film set to air during the Canadian World Junion hockey tournament. "The Indonesia Project" this time goes a little emotional, featuring two friends surprising a third buddy, who happens to be a huge hockey fan -- and also live in the middle of nowhere, in the Gili Islands of Indonesia where there are no motorized vehicles. The friends journey over to South East Asia armed with the essentials: a satellite system to watch the Olympic Games, and a fridge of Molson.