Orange : Being There

For the love of the game.

Published On
Jan 07, 2013

Editor's Pick

Marcel tugs at our heartstrings with a television spot to promote the African Cup of Nations, of which it is an official sponsor. But instead of focusing on the athletes, it focuses on the event's fans and supporters. Directed by Drake Doremus, who is coming off the success of the latest Intel/Toshiba social campaign "The Beauty Inside," the film celebrates soccer's true fans, a family that does whatever it takes to get to the games in South Africa.

Fan anthem "You'll Never Walk Alone," is re-purposed for the film, with a cover by Nigerian singer KUKU.