Orange : Being There

For the love of the game.

Published On
Jan 08, 2013

Editor's Pick

Marcel tugs at our heartstrings with a television spot to promote the African Cup of Nations, of which it is an official sponsor. But instead of focusing on the athletes, it focuses on the event's fans and supporters. Directed by Drake Doremus, who is coming off the success of the latest Intel/Toshiba social campaign "The Beauty Inside," the film celebrates soccer's true fans, a family that does whatever it takes to get to the games in South Africa.

Fan anthem "You'll Never Walk Alone," is re-purposed for the film, with a cover by Nigerian singer KUKU.

Credits

Date
Jan 08, 2013
Brand:
Orange
Client:
Orange
Agency:
Marcel
Chief Creative Officer:
Anne de Maupeou
Worldwide Creative Director:
Steve O'Leary
Copywriter:
Gatan du Peloux
Art Director:
Youri Guerrassimov
Producer:
Justine Gentil
TV Production:
Pierre Marcus
TV Production:
Guillaume Delmas
TV Production:
Timoth Rosenberg
Sound Design:
Fakir Music
Music:
"You'll Never Walk Alone"
Performer:
KUKU
Director:
Drake Doremus
Production Company:
U-Man
Producer:
Herv Humbert
Producer:
Boris Briche
Executive Producer:
Velocity Films
Post Production:
Quentin Martin
Telecine:
Shortlist/Nightshift
Director, Photography:
Sean Stiegemeier
Editor:
Philippe Machado
Set Photographer:
Charles Mamarot

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Project Type