Macy's : Believe-o-MagicApp

Yes Virginia, you can download that app.

Published On
Nov 09, 2011

Editor's Pick

Macy's is bringing 'Yes, Virginia' into the smartphone era with Believe-o-Magic, a holiday-themed Augmented Reality app developed by JWT New York, Metaio and The Ebeling Group.

Families visiting Macy's stores to post letters to Santa can use the app by having kids stand on special floor markers. Then can then be photographed with the phone camera posing 'next to' with AR characters from the animated classic film. The photos can be used to create customized holiday cards.

The augmented reality push for the retailer continues from previous Yes, Virginia efforts by JWT, including the TV special and the Thanksgiving Day float.


Nov 10, 2011
Brand :
Client :
Chief Creative Officer :
Peter Nicholson
Executive Creative Director :
Matt MacDonald
Creative Director :
Craig Love
Creative Director :
Shayne Millington
Creative Director :
Lea Ladera
Art Director :
Chad Baker
Art Director :
Joseph Merkeley
Copywriter :
Emily Sander
Creative Planner :
Jonathan Fletcher
Digital Production Director :
Suzanne Molinaro
Director, Production :
Sergio Lopez
Creative Technology Director :
Martin Legowiecki
Executive Producer :
Brenda Fogg
Executive Producer :
Robin Feldman
Producer :
Catherine Christiansen
Production Design :
Jenny Horn
Production Design :
William Creedle
Production Design :
Mishu Hassan
Production Company :
Production Company :
The Ebeling Group
Media Agency :
Agency :
JWT-New York

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