Ben Affleck returns for another Dunkin’ ad, but ends up mostly getting dunked on

The actor conceived and directed the Super Bowl follow-up, and even handpicked the cast and crew

Published On
Apr 03, 2023
Closeup of Ben Affleck in Dunkin's new commercial

Editor's Pick

Dunkin’ scored big early in this year’s Super Bowl telecast with an amusing 30-second spot featuring real footage of Ben Affleck running a Dunkin’ drive-through. 

Now, the actor is back for a second Dunkin’ run.

The spot opens with Affleck approaching the counter at a Boston-area Dunkin’. Things quickly get meta, as he says he’s there to shoot the commercial—a self-awareness that he amusingly claims makes it sort of not-a-commercial. “I don’t do commercials. I’m a real actor—this is an art form for me,” he declares.

The counter staff eye him warily. And soon, Ben finds himself frustratedly dealing with an issue that’s dogged him through much of his career.


While the central joke here isn’t new, it’s entertaining enough—and probably the most broadly appealing approach they could have tried. 

Affleck conceived, directed and executed the production in-house at Artists Equity, the studio he runs with Matt Damon. Affleck also handpicked the cast and crew. 

The spot showcases Dunkin’s “core appeal to its fans as a reliable, always-there-for-you stalwart, perfecting for lifting spirits or celebrating everyday victories,” the brand said in press materials.


Apr 03, 2023
Client :
Agency :
Artists Equity
Chief Marketing Officer :
Jill Nelson
VP Integrated Marketing Communications :
Pete Callaro
Manager Integrated Marketing Communications :
Briana Appel
Public Relations Manager :
Brigette Buckner
Director Field Marketing :
Molly Mills
Director :
Ben Affleck
Production Company :
The Reserve Label
Executive Producer :
Ryan Slavin
Executive Producer :
Jay Pollak
Producer :
Ari Weiner
DP :
Erik Sohlstrom
1st AD :
Jon Mintz
Production Designer :
Audrey Ledoux
Editor :
Brett Reed
Head of Post Production :
Tim Weyers
Sound Design/Audio Mix :
Julian Slater
Color & VFX :
Company 3
Senior EP :
Ananda Reavis
Colorist :
Yvan Lucas
Color Producer :
Mario Castro
VFX Producer :
Brian Buxton

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