This Sad, Lovely Film Starring a Dancing Robot Reminds Us of the Importance of Human Companionship
CLM BBDO and David Wilson Created Tale for Society of St. Vincent de Paul
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With ongoing developments in A.I., we can almost see the day when robots like R2-D2, C3P0 and Wall-E will be part of our daily lives. But this bittersweet story for charity the Society of St. Vincent de Paul reminds us of how real human contact is crucial to keeping us emotionally afloat.
Created out of CLM BBDO Paris and directed by David Wilson via La Pac, "B.E.N. (Bionically Engineered Nursing)," depicts the story of an elderly, house-ridden woman named Claudine, who gets around with the help of a robot assistant. Her A.I. companion, B.E.N., tends to her basic needs -- helping her with dinner, giving her medication at the correct time. But one morning, when B.E.N. tries to get her out of bed, we begin to see how her engineered partner can't live up to a real, human touch. In the end, we see how Claudine, dejectedly has to make due with what she has.
The film seeks to highlight the loneliness that affects 5 million people - one out of eight citizens -- in France. It debuted on September 27th, Saint Vincent de Paul's day and is running in social media and in cinema.
Credits
- Date
- Oct 05, 2016
- Brand :
- Society of Saint-Vincent-de-Paul
- Client :
- Society of Saint-Vincent-de-Paul
- Agency :
- CLM BBDO-Paris
- Creative Director :
- Matthieu Elkaim
- Art Director :
- Charles Dessaux
- Copywriter :
- Emile Martin
- Production Director :
- Julien Sanson
- Post Producer :
- Martine Ferey
- Vice President :
- Julien Lemoine
- Account Manager :
- Julien Pinet
- Strategic Planning Director :
- Corentin Monot
- Strategic Planner :
- Ophélie Doria
- Director, Communications :
- Lauren Weber
- Chairperson :
- Michel Lanternier
- Organization :
- Society of Saint-Vincent-De-Paul
- Director, Communications and Resource Development :
- Emmanuelle Duthu
- Digital Communications Manager :
- Jean-Charles Mayer
- Production Company :
- La PAC
- Director :
- David Wilson
- Executive Producer :
- Jrme Denis
- Executive Producer :
- Anna Roudaut
- 1st Assistant Director :
- Antoine Ricard
- Director, Photography :
- Victor Seguin
- Editing :
- Roxane Huet Ferret
- Editing :
- Emily Aubry
- Post Production :
- Mikros
- Post Producer :
- Fabrice Damolini
- Flame Artist :
- Laurent Creusot
- Flame Artist :
- Jao M'changama
- Grade :
- Sbastien Mingam
- Grade :
- Magalie Léonard
- Sound Production :
- THE
- Sound Producer :
- Raphaël Fruchard
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