Just as America finds itself in turmoil over the Election result, and Britain is still divided over Brexit, Ben & Jerry's Europe has created a politically-charged online film that's all about the triumph of hope and healing in a country divided.
The film, created by U.K. agency Nice and Serious, is set in the town of Coneville where sweet and sour flavor fruits are at odds with each other. The isolationist Lemon Party is in charge, but a lone cherry tries to take a stand waving a placard that says "we taste sweeter together." Eventually, the fruits heal their divisions and decide that they are "better together." The ad is full of political references from both sides of the pond, from the town park called "Rosapark" to a poster titled "Melting point" that parodies the UKIP "Breaking Point" poster in the EU Referendum campaign.
Character modeling and animation is by Kilogramme, while Adelphoi Music and singer/songwriter Ben Cocks created a new track specifically for the ad, titled "One Sweet World." It'll be released on iTunes, Spotify and other music services.
Cocks said in a statement: "This idea of a divided country was something I could definitely recognise in post-Brexit Britain. Music is often used to bring people together, so I jumped at the chance to be involved. I needed to help tell the story of a sour world turned sweet, so I kept the changes in harmonies quite subtle to add an element of happiness without it being too jarring."