Painters and Contractors Get The Fright of Their Lives in Benjamin Moore Stunt

The Martin Agency Creates Halloween Campaign 'Scary Good Job'

Published On
Oct 16, 2013

Editor's Pick

Benjamin Moore's Ultra Spec 500 paint is scarily effective -- so how better to promote it than with a haunted hotel, hidden cameras, a creepy butler and a bunch of innocent contractors? The Martin Agency and Tool's Jason Zada have teamed up for a Halloween campaign that invited real painters to come to a "haunted hotel" to paint a wall. They don't know it's haunted, but figure it out soon enough, when chairs creak, strange sounds and a ghostly woman appear. Because if you have the right paint, every job can be scary good.

Credits

Date
Oct 16, 2013
Brand:
Benjamin Moore
Client:
Benjamin Moore
Agency:
The Martin Agency
Director:
Jason Zada
Chief Marketing Officer:
David Melancon
Chief Creative Officer:
Joe Alexander
Creative Director:
Vanessa Fortier
Creative Director/ Copywriter:
Dave Gibson
Agency Executive Broadcast Producer:
Christina Cairo
Agency Junior Producer:
Ross Skinner
Digital Production Director:
Darren Himebrook
Digital Producer:
Mary Dunn
Associate Director:
Chris Fullman
Associate Director:
Josh Corliss
Technical Lead:
Jeremy Misavage
Developer:
Robert Lavoie
Technical Lead:
Kevin Power
Quality Assurance:
Andy Bupp
Director, Photography:
Lyle Vincent
Executive Producer:
Danielle Peretz
Line Producer:
Shai Kedem
Editorial Company:
CosmoStreet
Editor:
Jeff Grippe
Motion Graphics:
William Tiki
Original Score:
Robert Di Pietro
Original Score:
Paul Robb
Associate Creative Director, Art Director:
Mauricio Mazzariol
Production Company:
Tool

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Project Type