Joel McHale and His Mullet Are Brock Spedwell, the World's Most Motivational Speaker

The comedian plays a karate-chopping motivational speaker in JWT New York's new push for Bayer's Berocca energy brand.

Published On
Aug 01, 2014

Description

To promote Bayer Healthcare's fizzy energy product, Berocca, JWT New York tapped comedian and "The Soup," star Joel McHale to play an over-the-top motivational speaker named Brock Spedwell. In the push, directed by Gifted Youth's Jake Szymanski, Spedwell performs extreme demonstrations of mundane actions to show the product's benefits for the body and mind. He screams and throws swords, whips his ponytail mullet, and karate chops a paper towel in the online film called, "Mind and Body" that launched via a tweet from McHale on July 25, 2014. A new TV spot, which began airing today, features Spedwell destroying a dollhouse to the delight of his awestuck audience.

The campaign is for the U.S. launch of Bayer's Berocca energy brand, which also uses humor in some of its overseas ads. It's trying to differentiate itself from other energy products in the U.S. by stressing that its support is both mental and physical - an idea that's drilled in with Spedwell's catchphrase, "respect the mind, respect the body."

Credits

Date
Aug 01, 2014
Brand:
Berocca
Client:
Berocca
Executive Creative Director/Production:
Ben James
Creative Director:
Donnell Johnson
Copywriter:
Justine Cotter
Art Director:
Raihana Halim
Senior Producer:
George Roca
Music Producer:
Paul Greco
Production Company:
Gifted Youth
Director:
Jake Szymanski
Executive Producer:
Dal Wolf
Line Producer:
Kelly Christensen
Editorial:
Cut + Run
Editor:
Joel Miller
Editorial Assistant:
Thomas Akey
Producer:
Olivia Chiu
Post Producer:
Julia Williams
Business Manager:
Tony Liuzzi
Agency:
JWT-New York
North America Chief Creative Office:
Jeff Benjamin
Telecine:
Lez Rudge
Telecine:
Ron Sundul (Nice Shoes)
Audio Engineer:
Tom Jucarone
Audio Engineer:
Rob DiFondi, Sound Lounge
Conform:
Joseph Grosso, Cut + Run
Music:
"Mission" (It's All Good Music, Inc.)

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Project Type