Through this week, we continue our countdown of the best work of the year in TV/Film, Print/Outdoor/Design and Interactive (IX)/Integrated/Social. See all the Best of 2014 so far here.
At #3 in TV/Film, R/GA and director Nabil Elderkin were behind arguably the best film to debut during the world cup, for Beats Electronics. The film shows footbal great Neymar Jr. listening to music on his headphones as he goes through his pre-tournament rituals and also features an all-star lineup of cameos from other sports and pop culture stars.
Beats Electronics has introduced its push for the World Cup -- and it includes a plug for Apple, which is planning to buy the company for $3 billion.
In the five-minute clip, created by R/GA, soccer player Neymar Jr. is given a pep talk before the start of a big game and asked to "run like it's the last day of your life." He's wearing his headphones, and the pep talk is interspersed with gorgeous aerial shots of Brazil, as well as scenes of a team bus arriving at a stadium, welcomed by fans and security. The film goes on to show the rituals before and behind any soccer game.
The film also includes cameos from many others sports and non-sports stars like Thierry Henry, Nicki Minaj, and Samsung endorser LeBron James. Read more about the spot on AdAge.com.