A simple poster on a bus stop makes all the difference in this stunt from Denizen Company for Qualcomm. The poster features a URL with different tag lines, like "In a hurry?", "Seen it all?", and "Bored?" If you were, in fact, bored, then you could head over to the site on your mobile phone and be rewarded with a surprise -- which included a surprise Lamborghini pickup, a bunch of clowns or a sled.
It's cute, and seems to have taken a page from TNT's amazing "Push to Add Drama" stunt in Belgium and the Netherlands, where people pushed a button in the middle of a town square and had crazy things straight from TV tropes happen to them.