This holiday season has been quite calamitous, given recent ads for Sainsbury's and this one for French broadcaster Canal+, via BETC Paris. In it, we see a huge pet wild boar wreaking havoc on his family's home, drinking out of the toilet bowl, helping himself to the refrigerator and dragging his butt across the hallway floor.
The weary faces of his family show some obvious signs of wear, and when the ad rewinds back to a year previous, we witness a happier time, when the husband presents his wife with an adorable baby pig for Christmas. The tagline then reads, "Treat yourself to a gift you won't regret."
The ad was directed by Joachim Back, out of Control Films.