Best Friends Animal Society : No-Kill L.A.

Turning L.A. into a No-Kill city by 2017.

Published On
Apr 20, 2012

Editor's Pick

Creative agency Let There Be Dragons, along with Best Friends Animal Society and a host of ad creatives including Lee Clow are behind No Kill Los Angeles, a movement to turn the City of Angels into a no-kill city in five years.

Last year, more than 17,000 treatable and adoptable animals were put down by L.A. shelters, says the 'manifesto' video, which puts together black and white images of soulful puppy eyes and furry little kittens.

The print effort includes posters that will be put around Los Angeles, each with a nicely shot photograph of an animal, along with the graphic NKLA placed alongside. Check them all out on the right.

Credits

Date
Apr 20, 2012
Brand:
Best Friends Animal Society
Client:
Best Friends Animal Society
Agency:
Let There Be Dragons
Executive Director, Content:
Jennifer Golub
Coordinator of Content:
Senna Chen
Global Director, Media Arts:
Lee Clow
Group Creative Director:
Becca Morton
Group Creative Director:
Gage Clegg
Art Director:
Annie Johnston
Copywriter:
Clay Summers
Group Planning Director:
Oke Muller
Senior Planner:
Natalie Puccio
Senior Planner:
Laura Albers
Digital Marketing Analyst:
Kaitlynn Sliter
Social Engagement:
Denise Garciano
Social Engagement:
Mike Chiavetta
Digital Production Director:
Chincha Evans
Senior Executive Digital Producer:
Peter Bassett
Creative Technology Director:
Ricardo Diaz
Senior Digital Producer:
Katie Case
Associate Producer:
Thomas Dawson
Interactive Senior Producer:
Oliver Joliffe
Technical Lead:
Tim Shea
Technology Manager:
John Byrne
Senior Developer:
Malik Jones
Front-End Developer:
David Arias
Front-End Developer:
Chris Ha
Flash Developer:
Jefferson Jones
Quality Assurance:
Lester Broas
Quality Assurance:
Walter Velasquez
Content Development:
Manifesto Film
Integrated Content Director:
Stevo Chang
Motion Design Lead:
Kevin Reid
Motion Designer:
Jeff Dickson
TBWA-PSA:
Kevin Nealon
Executive Producer:
Guia lacomin
Business Affairs Director:
Linda Daubson
Producer Assistant:
Alicia Portner
Senior Editor:
Rick Shambaugh
Assistant Editor:
Don Andrews
Executive Producer:
Hunter Conner
Production Company:
Kevin Nealon
Director:
Charles Jensen
Executive Producer:
Gary Rose
Executive Producer:
Catherine Finkensteadt
Makaveli PSA:
Looking Glass Films
Director:
Dito Montiel
Executive Producer:
Jennifer Golub
Executive Producer:
June Guterman
Talent:
Shakir Johnson
Makaveli PSA:
Sunset Edit
Edit:
Nazeli Kodjoian
Edit:
Jake Pushinsky
Makaveli PSA:
Elias Arts
Executive Producer:
Ann Haugen
Composer:
Dave Wittman
Account Director:
John Rieselman
Account Supervisor:
Scott Veroda
Group Director, Print Investment:
Meghan O'Brien
Print Analyst:
Samantha Benson
Associate Director:
Natalie Gengara
PR:
The Rose Group
Production Company:
Jen Billik
PR:
Jeff Rose

Need a credit fix? Contact the Creativity Editors

Project Type