P&G/Olympics : Best Job -- Best of 2012 TV #2

The hardest job in the world.

Published On
Apr 16, 2012

Editor's Pick

You may think one of the hardest jobs in the world is being an Olympian, but this new short film promoting P&G's sponsorship of the games, out of Wieden + Kennedy, Portland and directed by Alejandro Gonzalez Inarritu, shows one role that may be a bit tougher than that. The two-minute short is currently running on P&G's Facebook page, with shorter versions to air on broadcast in May. The marketer calls itself "Proud Sponsor of Moms," but it could also be very easily dubbed "Proud Sponsor of Tears," given its continuing, highly emotional maneuvers for the "Thank You, Mom" campaign.

Credits

Date
Apr 17, 2012
Brand :
P&G/Olympics
Client :
P&G/Olympics
Agency :
Wieden & Kennedy-Portland
Director :
Alejandro Gonzalez Inarritu
Production Company :
Anonymous Content
Creative Director :
Karl Lieberman
Art Director :
Ollie Watson
Agency Senior Producer :
Matt Hunnicutt
Executive Creative Director/Production :
Mark Fitzloff
Head of Broadcast Production :
Ben Grylewicz
Creative Director :
Danielle Flagg
Copywriter :
Kevin Jones
Business Affairs :
Cindy Lewellen
Executive Creative Director/Production :
Susan Hoffman
Agency Senior Producer :
Erika Madison
Director :
Alejandro Gonzalez Inarritu
Executive Producer :
Dave Morrison
Executive Producer :
Eric Stern
Executive Producer :
Jeff Baron
Head of Production :
SueEllen Clair
Line Producer :
John Benet
Director, Photography :
Rodrigo Prieto
First Assistant Director :
Peter Kohn
First Assistant Director :
Javier Soto
Production Designer :
Jeremy Hindle
Costume Designer :
Casey Storm
Associate Producer :
Chris Gallagher
Production Supervisor :
Natalie Jacobson
Editorial Company :
Joint Editorial
Editor :
Peter Wiedensmith
Post Executive Producer :
Patty Brebner
Post Producer :
Shelli Jury
Assistant Editor :
Eric Hill
Telecine Company :
The Mill - LA
Colorist :
Adam Scott
Telecine Producer :
LaRue Anderson
Visual Effects Company :
The Mill - LA
Executive Producer :
Sue Troyan
Producer :
Enca Kaul
Shoot Supervision :
Phil Crowe
Shoot Supervision :
Hitesh Patel
Shoot Supervision :
Tom Bussell
2D Lead Artist :
Andy Bate
2D Lead Artist :
Phil Crowe
3D Lead Artist :
Nick Lines
2D Artist :
Becky Porter
2D Artist :
Daniel Lang
3D Artist :
Mike Panoy
3D Artist :
Adam Carroll
3D Artist :
James Brady
2D Assistant :
Robert Murdoch
2D Assistant :
Remedy Jeannie Huynh
Matte Painting :
Gawain Liddiard
Matte Painting :
Andy Wheater
Production Coordinator :
Kiana Bicoy
Composer :
Ludovico Einaudi
Song :
Divenire
Sound Design Company :
Joint Editorial
Sound Designer :
Peter Wiedensmith
Sound Designer :
Eric Hill
Mix Company :
Eleven Sound
Mixer :
Jeff Payne
Assistant Mixer :
AJ Murillo
Assistant Mixer :
Ben Freer
Producer :
Caroline OSullivan

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Project Type