A new campaign from Russia's S7 Airlines celebrates the beauty and wonder of Planet Earth via an unusual perspective -- not from the skies, but from outer space.
The spot, by Wieden & Kennedy Amsterdam, is narrated by Russian cosmonaut Andrey Borisenko, who spent 164 days away from Earth on his last expedition. It's a sweeping epic, taking in the colors and sounds of locations including Thai caves, Asian markets, the Croatian coast and (in a nod to S7's Russian origins) St. Petersburg's Hermitage, the first time an advertising campaign has ever been shot in the historical museum. AG Rojas at Park Pictures directed the film.
The campaign also includes print and OOH, with building wraps and billboards across Russia. Each execution is dedicated to a global destination S7 Airlines flies to and portrays a sensation visitors are likely to experience when travelling there, from the culinary smells of Bangkok to the bright lights of Shanghai. Meanwhile, a specially-created landing page on S7's website enables Russian travelers to find their next travel destination based on their sensorial preferences.