A Cosmonaut Narrates This Epic Celebration of Planet Earth From S7 Airlines
Russian Airline Filmed in Locations Including St. Petersburg's Hermitage
Editor's Pick
A new campaign from Russia's S7 Airlines celebrates the beauty and wonder of Planet Earth via an unusual perspective -- not from the skies, but from outer space.
The spot, by Wieden & Kennedy Amsterdam, is narrated by Russian cosmonaut Andrey Borisenko, who spent 164 days away from Earth on his last expedition. It's a sweeping epic, taking in the colors and sounds of locations including Thai caves, Asian markets, the Croatian coast and (in a nod to S7's Russian origins) St. Petersburg's Hermitage, the first time an advertising campaign has ever been shot in the historical museum. AG Rojas at Park Pictures directed the film.
The campaign also includes print and OOH, with building wraps and billboards across Russia. Each execution is dedicated to a global destination S7 Airlines flies to and portrays a sensation visitors are likely to experience when travelling there, from the culinary smells of Bangkok to the bright lights of Shanghai. Meanwhile, a specially-created landing page on S7's website enables Russian travelers to find their next travel destination based on their sensorial preferences.
Credits
- Date
- Oct 05, 2016
- Brand :
- S7 Airlines
- Client :
- S7 Airlines
- Executive Creative Director :
- Mark Bernath
- Executive Creative Director :
- Eric Quennoy
- Creative Director :
- Joseph Burrin
- Creative Director :
- Evgeny Primachenko
- Art Director :
- Jordi Luna
- Copywriter :
- Scott Smith
- Head of Content :
- Joe Togneri
- Broadcast Producer :
- Michael MacMillan
- Creative Planner :
- Martin Weigel
- Creative Planner :
- Alexandre Janneau
- Group Account Director :
- Clare Pickens
- Account Director :
- Jorge Fesser
- Account Manager :
- Yulia Prokhorova
- Head of Studio :
- Saskia van Zwieten
- Head of Art Production :
- Maud Klarenbeek
- Studio Artist :
- Noa Redero
- Project Manager :
- Cory Chonko
- Business Affairs :
- Kacey Kelley
- Deputy Group Director :
- Tatiana Fileva
- Marketing Communications Director :
- Eleonora Romanova
- Brand Manager :
- Alexandra Komarova
- Head of Production :
- Alexey Krasnov
- Head of Online :
- Elmira Agaeva
- PR Director :
- Irina Kolesnikova
- Head of Media Group :
- Natalia Kozlova
- Production Company :
- Park Pictures
- Director :
- AG Rojas
- Director, Photography :
- Michael Ragen
- Executive Producer :
- Stephen Brierley
- Head of Production :
- Sophie Hubble
- Producer :
- Timothy Kerrison
- Editorial Company :
- Trim Editing
- Editor :
- Dominic Leung
- Audio Post :
- Wave Amsterdam
- Sound Designer/Mixer :
- Alex Nicholls-Lee
- Composer :
- Philip Kay
- TItle Design :
- There's No Place Like Earth
- Music Company :
- Woodwork Music
- Post Production :
- MPC Amsterdam
- Flame Artist :
- Toby Aldridge
- Telecine :
- Jean-Clment Soret
- Producer :
- Thijs Klaassen
- Camera Operator :
- Gustavo Alcocer
- Film Producer :
- Nicholas Simon
- Production Company :
- Blue Sky Films
- Producer :
- Mario Zvan
- Production Company :
- Bazelevs
- Producer :
- Sofia Maltseva
- Print Production :
- Webber Represents
- Photographer :
- Thomas Prior
- Executive Producer :
- Holly Barder
- Photographer/Retoucher :
- Primary Photographic
- Type Designer :
- Loupe Digital Imaging
- Stock Footage :
- Shutterstock
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