Almost all butts are equal in Truth's egalitarian ode to asses

Big, flat, hairy or skinny, all backsides are good, unless they're smoking

Published On
Apr 20, 2018

Editor's Pick

Ever since Sir Mix-a-Lot thrust posterior favoritism into the public consciousness, it's been acceptable to declare one type of butt better than another. No longer.

In a new spot from the anti-smoking group Truth, an anthropomorphic derriere laments its small stature. But a set of bigger buttocks sets the record straight with a musical number that makes It clear that every tushy is top-notch.

All except for one, that is. While Mother Nature loves all her creations, she can't stand cigarette butts, the most commonly littered object on the planet. The Earth Day-inspired PSA is from 72andSunny and is directed by James Curran. The cheeky spot continues a long line of ads meant to shock or surprise teens enough to get them to think about the consequences of smoking.