Verizon Spoofs Kelis' 'Milkshake' Music Video With Ad Aiming to Make Prepaid Cool
Traktor Directs Funny Spot Aimed at a Cross-Cultural Audience
Editor's Pick
Verizon has created its own music video version of Kelis' 2003 hit, "Milkshake" in a campaign that aims to prepaid phone packages cooler.
Directed by Traktor at Rattling Stick for The Community, the ad takes place in a diner where a group of young business guys are comparing streaming speeds. One complains that his prepaid is useless, but another guy leaps up and breaks into song with the intro: "My prepaid brings all the gigs to the plan, my network is better than yours." An entire music video ensues, complete with dancing cops and waitresses, funny lyrics and examples of what better streaming can enable you to do, like watch funny fails and animal videos.
The spot is airing in seven regional markets across the U.S. -- Dallas, Philadelphia, Atlanta, Chicago, San Francisco, Washington DC and Phoenix -- aimed at a cross-cultural audience. It aims to counter the bad reputation of prepaid phone packages in a light-hearted way. Leo Prat, executive creative director of The Community, said in a statement. "Verizon prepaid gives people control, but also gives them freedom. And that's how we approached this project: with freedom. Trying to make prepaid cool in a fun and simple way, like the product itself."
Credits
- Date
- Jun 02, 2016
- Brand :
- Verizon
- Client :
- Verizon
- Agency :
- The Community
- Director :
- Traktor
- Founder, Chief Creative Officer :
- Joaquin Molla
- Founder, Chief Creative Officer :
- Jose Molla
- Executive Creative Director :
- Leo Prat
- Copywriter :
- Fede Diaz
- Copywriter :
- Ricardo Chuecos
- Copywriter :
- Lyndsey Stormer
- Art Director :
- David Uribe
- Group Account Director :
- Ana Bermudez
- Management Supervisor :
- Rosemary Rosas
- Senior Account Executive :
- Gala Pazos
- Executive Planning Director :
- Andrew Speyer
- Senior Director, Culture and Strategy :
- Jeffrey Beck
- Vice President, Integrated Production :
- Laurie Malaga
- Executive Producer :
- Israel Shannon
- Producer :
- Kelli Denyer
- Production Company :
- Rattling Stick
- Executive Producer :
- Joe Biggins
- Executive Producer :
- Richard Ulfvengren
- Line Producer :
- Rachel Curl
- 1st Assistant Director :
- Anthony Dimino
- Director, Photography :
- Ketil Dietrichson
- Editorial Company :
- Beast Editorial
- Executive Producer :
- Astrid Downs
- Editor :
- David Blackburn
- Music Company :
- Barrow Street Studios
- Finishing Company :
- Method Studios
- Color :
- Company 3
- Executive Vice President, Chief Marketing Officer :
- Diego Scotti
- Brand Marketing Director :
- David Bowen
- Brand Communications Director :
- David Bowen
- Marketing Manager :
- Eleni Giatras
- Brand Communications Manager :
- Eleni Giatras
- Colorist :
- Sean Coleman
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